Why Britain Is Indeed Great When It Comes to Business

Last summer, the UK’s Prime Minister David Cameron went to lengths to impress upon a Russian press attaché why he thought his country was Great. He went on to point out that Britain helped rid Europe of fascism, was instrumental in helping abolish slavery, has invented most of the things worth inventing -including Sport that is currently played around the World – as well as art, literature and music that ‘delights the World’. But what about Business?

In many ways, the UK is the obvious choice for companies throughout the world expanding internationally.

For starters, there’s the language – Much to the annoyance of the French Establishment, English has become De facto the standard language in which businessmen and women throughout the world communicate.

Secondly, there’s the time zone: Located in the same central region in which time itself is measured, the UK is open for business with Asia in the morning and North America in the afternoon, which is why so many iconic global brands choose to make the UK their European headquarters.

Then there’s the economy itself:

Already the sixth largest in the world, the UK will be in a position to overtake arch-rivals Germany as Europe’s largest economy by 2030, thanks in part to a growing population and not being burdened with the problems associated with the Euro – it would appear that Britain’s decision to retain its Pound Sterling was a wise one. The fact that the UK is part of the EU but operates at arm’s length from it means that Britain has been largely shielded from the recent turbulence associated with mainland Europe next door.

With its Anglo-Saxon work ethic that makes the Southern European one seem positively docile by comparison, the United Kingdom has an energy and hunger which makes it a great place to do business, with relatively low corporate tax rates which are set to fall further in 2014.

Setting up a Private Limited Company in the UK is both quick and easy. If image is important to your company, then register your UK with a prestigious London address. Given that the UK’s Capital City is dis-proportionally larger than all other UK cities and home to most global brands, companies from outside the UK usually decide to make it their British home.

However, if you plan to have a physical presence in the UK and need large premises, it is sometimes better to look outside the M25, the world’s largest ring-road which surrounds Britain’s premiere City: not only are rents much cheaper, but regional grants are sometimes available from local authorities looking to boost inward investment in their particular area. In some ways, London operates as an autonomous economy detached from the rest of Britain – a country within a country.

One quick, cheap and easy way for you to start reaching out to prospective British customers is by making it easier for them to reach out to you. The simple act of adding a national local contact number which then routes to English speaking staff at your global HQ is a good start. Alternatively, you should consider engaging in the services of an inbound call center who can answer inbound calls in your name. The act of simply having a local access number which customers or prospects can call will instantly give the impression that you have a presence in the UK – even if you do not necessarily have premises and staff. This is more commonly referred to as a ‘virtual office’.

Companies in North America who already have an English website are doing themselves a huge disservice by not adding a UK office to the ‘contact us’ section of their website – calling an overseas number remains a psychological barrier for prospective customers all over the World.

Given that the inventor of the World Wide Web is himself a Brit, it comes perhaps as no surprise that 83% of the UK’s population are online and are Europe’s most prolific internet spenders. Given that more than half of them will be accessing the web from their mobile devices this year that from the ‘fixed line’ web, it is important that your online presence renders correctly across all platforms such as iPhone and android, especially if your offering is a consumer facing one.

To this end, if your companies name is still available on Britain’s.co.uk top level domain, buy it – and make this the destination for prospective customers from the United Kingdom.

If you are a tech company, there are many companies that you can team up with for strategic collaborations. Many of these are located near ‘Silicon Roundabout’ in London.

If you plan on employing staff, there are many head-hunters only too eager to help you. Unlike in other EU countries, firing staff is relatively straightforward – making your decision to hire them that bit easier. Finding people to work for you on a ‘commission-only’ sales basis is also possible, if you know where to look!

If you are in the creative field, you are in good company: The UK has the largest creative sector per head anywhere in the world. And if you aren’t, said creativity can help you in your globalization efforts.

If your business is in retail, then you might even pick up some ideas that you can then export to other markets throughout the word. As Napoleon pointed out, the United Kingdom is a nation of shopkeepers, and have become World leaders in the new omni-channel world in which we all now live.

There are a wide range of highly competent professionals at your disposal happy to offer you their services. Some such as Accountancy practices and PR firms will try and secure their services on a monthly retainer basis. Whilst this might be appropriate in some cases, in others it won’t be – so engage in the services of a company that charges you on a ‘pay-as-you-go’ basis instead.

Finally, if you are serious about expanding into Britain, it is important that you have at least one trusted partner on the ground there who can act on your behalf, preferably one with an established network of trusted contacts in place who can help your grow your business in this vibrant and Business friendly country.

Business Objectives Can Be Better Achieved By Using a Project Management Software

Every business has got some specific objectives and goals to achieve. With their achievement, they would be able to grow and prosper in the desired manner. But for properly achieving these, businesses have to function in a planned and focused manner. They need to formulate plans and projects which have to be managed and executed in a systematic and scheduled manner.

But for proper, precise and orderly management over a project, team members have to perform their tasks and duties in a coordinated manner. So they can productively utilize the fixed time span allocated for a project’s execution and complete their respective tasks in a scheduled and systematic manner. Progress achieved at their tasks and activities has to be monitored closely to know if they are performing these in the desired manner and as per schedule. Flexible and controlled execution of projects can lead to their success, but this is not easy to achieve.

The reason being most of the projects are being manually managed through methods like conducting meetings, studying graphs where communication takes places through telephone or letters. Such methods are not only time consuming, but also inefficient. That is the reason many projects fail as businesses are unable to properly track and flexibly control activities happening in projects. So it becomes difficult to track any inconsistencies or risks arising in projects at an early stage and resolve them firmly and promptly.

Using emails for communicating over projects also adds to confusion as team members get thousands of emails in their inbox intimating them about various activities happening in projects which makes it difficult to find contextual information out of heap of mails. This wastes time and effort and also affects their work productivity.

Due to limitations of such methods, projects cannot be managed in a precise and efficient manner which can lead to their delay or failure.

As a business has invested so much time, effort and money in its projects, it has to do everything possible to make them a success. For improving chances of their success, it needs to shift away from manual methods of project management to sophisticated and enterprising tools.

An online project management software provides enhanced precision, flexibility and control over projects which a business needs for their organized and systematic management and execution.

These tools are readily available through the internet. They have got an intuitive interface which are so easy to operate and work with.

Such a tool significantly improves communication and collaboration among team members by making it fast and accurate. For globally dispersed team members, it offers a huge advantage as they can communicate and collaborate freely and accuately even if they are separated by huge distances. They can quickly discuss over matters and resolve them in least time. This improves their productivity besides saving time and effort. A business need not spend any money over booking flights, hotels and conference halls for conduction of physical meetings for discussion over important matters.

Tasks that need to be executed in a project, can be properly described and documented through this tool. Thus these can be better distributed among team members as per their specific capabilities and skills. Email notifications timely notify the respective team members about approaching due dates of their tasks, so they can perform them on time without missing them. This improves their efficiency and makes them more accountable for their tasks. The status of tasks can be closely monitored and flexibly controlled. Any inconsistencies in task management and execution can be tracked early and resolved promptly.

A business can properly and timely conduct, track and achieve its important milestones and events through this tool’s calendar feature. A milestone consists of a unique set of tasks and on completion of these tasks, a milestone gets achieved. So a business is able to clearly know, if its milestones will be timely achieved or not. Any delays in their achievement can be duly highlighted. Thus a project manager can take adequate and timely measures like arranging extra manpower, rearranging of tasks among team members and others for the timely achievement of such milestones.

A business can give a true account of progress achieved in its projects to its clients, sponsors and stakeholders by transparently communicating with them over important matters. Thus they become more satisfied as their interests are being duly taken care of by the business. They trust it more and it can give rise to long lasting and mutually beneficial relationships among them.

The amount of progress achieved in a project can be precisely assessed and critically analyzed through its Gantt chart feature. As team members fill in a Gantt chart the amount of progress achieved in their tasks on a daily basis, a project manager can clearly know the exact level of achievement of their tasks. Thus he can better know which team member is performing his tasks in a timely manner and who is delaying his tasks. He can better focus on delayed tasks and get them executed in a prioritized manner by taking prompt and effective measures.

Tasks can be conveniently rescheduled through the Gantt chart. Dependencies among interdependent tasks can be better established. In case a task gets rescheduled, all tasks dependent on it get automatically rescheduled. How a task overlaps in a project can be clearly understood. The comparisons between the planned, scheduled and actual progress achieved in a project can be duly done.

All tasks are assigned a unique start date and due date in a Gantt chart, so no task ever gets missed. This helps to take focus on the lesser priority tasks even if higher priority tasks get executed first. As all tasks are visible at the same place, it becomes easy to track them in a foolproof manner. This saves time and effort of a project manager as he need not seek updates from every team member to know his progress over his tasks.

Any risks, inconsistencies or changes arising in a project can be identified quite early and addressed promptly and effectively, so a project continues to function in a smooth manner.

A Gantt chart can be shared with team members, clients and stakeholders to let them know about exact progress achieved in a project. Team members can assess their own performance and know where they need to improve. A project manager can share tips and suggestions with them which can considerably improve their performance.

With the aid of a Gantt chart, he can precisely track a project’s progress and take elaborate and timely measures whenever he finds any inconsistency or infirmity in a project. Thus a project continues to moves ahead in the scheduled manner.

A project management software enables scheduled and organized management and execution of projects and these can be managed within the constraints of time, budget and resources. So these can be successfully and timely accomplished with due achievement of business objectives. This boosts the growth and development of the businesses involved.

6 Reasons Why People Take Krill Oil for Symptoms of Bad Cholesterol, Arthritis and Overall Longevity

For consumers looking to buy Krill Oil online in order to reduce bad cholesterol levels or relieve the symptoms of either arthritis, PMT, ADHD or boost their anti-oxidant protection, sold globally at Evolution-Slimming.com, they provide some of the most cost effective Krill Oil capsules for as little as £19.99 for 60 capsules – far cheaper than you will find in retail stores.

Krill – “whale food” in Norwegian – is the strongest form of the Omega-3 fatty acids that is derived from these tiny shrimp like creatures which are the staple food for seals, penguins, mantas, whale sharks and Baleen whales, and the oil is simply extracted from the Krill and placed in capsules.

There are various species of Krill – Neptune, Red Whale, Azantis or Antarctic Krill which also go by their medicinal or brand names such as Euphausia Superba, Docosahexanoic Acid or Concentré de Protéines Marines, however whether they are sourced from Antarctic waters or from the southern waters around Japan, the extracted oil is essentially the same.

The following 6 examples are potentially the most common reasons of how Krill Oil has helped customers.

1. It raises HDL levels:

Your healthy cholesterol levels – HDL are important for lowering blood pressure and maintaining a healthy heart. Users who take krill oil should notice a rise in HDL by as much as 10 to 15 points in just one month.

2. It lowers LDL levels:

Your bad cholesterol levels – LDL, tend to be attributed to most forms of heart disease and anti-inflammatory ailments. Taking Krill Oil for 2 months should see a drop in LDL of potentially 20 to 60 points or more.

One male aged between 35-44 who originally noted his HDL at 50 and cholesterol level at 286, took 4 Krill Oil capsules each evening for 6 months with red rice extract and reported that his cholesterol level dropped to 195 – See here

3. Far better than regular fish oil:

Users generally agree that regular fish oil has little or no effect on cholesterol levels in comparison to this stronger form of Omega-3 oil.

4. Can help relieve intermittent claudication:

Intermittent claudication is the clinical term given to muscle pains such as aches, leg, calf and foot arch cramps, fatigue or numbness.

Users also who have had stents placed in their leg as a result of injuries find Krill improves mobility and eases pain.

5. Why taking 1000mg of Krill Oil a day can have significant effect:

Users who take two 500mg doses a day report a reduction or sometimes total disappearance in arthritis pain, stiffness and joint pain and a consistent lowering of cholesterol levels.

6. Additional benefits Krill Oil users encountered:

  • Can reduce the size of your lymphoma’s
  • Can help and relieve symptoms of gout
  • Can help with reliving pain from whiplash injuries
  • Elimination of period cramps
  • Those diagnosed with fibromyalgia arthritis find it helps considerably
  • Can help with pinched nerves in the body especially hip area
  • Can eliminate your Iliopsoas bursitis around the hip area
  • Lessens arthritis symptoms in unusual spots including arthritis that moves around

Positives of taking certain Krill Oils – by users:

  • Considerable benefit to relieving all manner of cramps and joint pains
  • Majority of feedback positive in lowering cholesterol and bad cholesterol levels
  • Superior to alternative Omega 3 products
  • Helps with all manner of arthritic symptoms

Negatives of taking certain Krill Oils – by users:

  • Very fishy smell
  • The brand “Omega Super Krill” may cause isolated skin rashes with pustules
  • May cause mild indigestion and/or gas
  • May cause some itchiness
  • Not recommended for people with digestive disorders

Penis Sensation Loss – Why an Unhealthy Lifestyle May Be to Blame

In spite of all of the current research that points to unhealthy living as the underlying cause of a multitude of health problems, obesity rates continue to soar, especially among younger generations. Admittedly, it can be extraordinarily difficult to change habits that are learned early on, and even individuals who are motivated to lose weight and get healthy may struggle with this process. However, it is important for men and women alike to understand how their lifestyle can affect their overall health, both in the long and short term. And for men, in particular, one effect of an unhealthy lifestyle can be especially devastating – the loss of penis sensation that comes with obesity-related health issues. Some of the effects of obesity on penis health and function are described here.

How an unhealthy lifestyle can affect penis sensation

  1. Limited circulation –Unhealthy living, including a diet that is high in harmful fats and cholesterol, can clog the arteries and seriously impact the circulation. Furthermore, the extra pressure caused by excessive body fat compresses the blood vessels; the resulting loss of circulation can cause loss of sensation to the appendages, including the penis – much like sitting on a hand can make it go numb after a period of time.
  2. Direct damage to the blood vessels –One of the most serious obesity-related issues is, of course, type 2 diabetes; this systemic disease affects all parts of the body and can have life-altering consequences if it is not controlled. Diabetes is characterized by high levels of blood glucose. These excess sugars in the blood act as toxins, gradually destroying many of the tissues of the body. Among the first to be affected is the circulatory tissue, meaning that there are fewer healthy blood vessels available to carry blood throughout the body; and again, the appendages – the arms, legs, and penis – are often impacted the most.
  3. Loss of nerve function –As with the circulatory tissue, the intricate network of nerve tissue that serves all parts of the body can be damaged by high glucose levels, leading to a condition known as diabetic neuropathy. This condition can cause loss of sensation in the extremities, such as the fingers and toes, as well as in the penis.

Taking care for better health

Fortunately, many of these issues can be resolved by keeping blood sugar under control and losing weight. Although making the lifestyle changes needed for better health can seem difficult, if not impossible at first, men who stick to a new routine that includes healthy eating, exercise, and regular checkups with their doctor will see positive results. Increased strength and energy and an overall more positive mental state are almost certain to come from making these healthy changes, and improved penis sensation can be an important benefit, as well.

Added insurance with penis-specific nutrients

Nothing can substitute for adopting a healthy lifestyle, including losing weight, eating a reasonable diet, and getting plenty of exercise. However, men who are serious about improving their overall health, as well as their sexual health, can add a little extra insurance to their daily personal care regimen to ensure that the penis is as healthy and resilient as possible. Applying a top-drawer penis nutrient cream (health professionals recommend Man 1 Man Oil) after a daily shower, when the skin is most absorbent, can provide the penile tissue with an added nutrient boost. A crème containing vitamins A and C can improve the overall tone and texture of the skin, while vitamin D can contribute to healthy cell metabolism. Amino acids such as acetyl L carnitine and L arginine can help increase blood flow to the penis for better erectile health. A formula that contains these ingredients, as well as high-quality moisturizers such as Shea butter, may even help to improve sensitivity in men who have reduced sensation related to diabetic neuropathy.

4 Reasons Why This Could Be Your Year of Fitness

It’s the resolution you’ve constantly made with every beginning year, but you’re yet to truly do something about it. The desire to lead a healthier lifestyle is one we can all resonate with. For those who can master up the strength to get started, it’s the motivation to keep going that hinders their ambitions.

Worry not though if any of the above describes you because there is no better year to get fit like this one. We’re blessed with an abundance of food options and research in the fields of fitness, nutrition and weight loss has yielded so much. To put it into better perspective, here are the four reasons this could be the year when you finally get into your dream shape.

Fitness Communities are Thriving
There’s nothing quite like becoming part of a fitness community or group. There is an energy produced by this kind of crowd that you feed off of, and this keeps you going. It doesn’t matter whether they are online or in the life, as long as there is the regular conferencing to share goals, progress reports and new discoveries. Social networks have made it easy to find people who are into fitness who you can surround yourself with. It gives you a sense of accountability.

Fitness Apps and Gadgets are in Abundance
The number of fitness apps and gadgets are so many it’s hard to pin a descriptive number on their abundance. They are also reasonably affordable too. For most of them, you can pair them easily with your smartphone and keep tabs on your level of fitness. You can have everything monitored from the number of steps you take, to the amount of calories you take in and expend. With these conveniences at your disposal, it’s easy to get serious about your fitness.

Certified Trainers Are Available
There are a lot of professionals in the field, so if you need a hands-on guide, it’s readily available. A trainer can take you through the beginning stages of a fitter life, helping you balance your exercise with the right diet. Once you’ve gained the momentum you need, you can proceed on your own.

Global Statistics are Stark
The world is grossly overweight if statistics are to be trusted. With so many processed foods around, it was the inevitable eventuality. The resolve to reach the ideal weight is never an easy one, but it does have its own rewards. Just think six months from now you will be a whole other person if you commit to exercise. The summer of 2014 could be the summer of your life.

Instead of Throwing People Out of Work, What If Technology Could Help Everyone Prosper?

We’ve reached a turning point. We’re building a Digital Earth. What if we take a more positive digital future and accelerate it so we receive its benefits now?

Instead of new technology pushing people out of middle class jobs and lowering middle class incomes, suppose we leap ahead, specify future technology that helps everyone succeed, and show how to start that today. We could replace today’s stagnation and limits with a faster entry into a positive future.

We know tomorrow’s digital world is inevitable. The Earth will grow into one digital room with everyone in it. Our digital planet will be a more powerful world than has ever existed before.

We can already feel it coming. We’ll all be using 1 or 2 screens at once, and have screens around us all the time. The big questions are when and how we’ll build it, learn to benefit from it and take advantage of it.

One option, available now, is Expandiverse Technology. Its first ideas began in 2007, followed by years of private development of a different kind of digital world – one that’s designed to help everyone succeed as much as they need. A quick summary is the Expandiverse Technology Continuum:

• A family of “fused devices” is its left column. These replace today’s siloed devices with a family of continuous devices that are you-centered. They’re like an automatic door that follows you and opens and closes as you switch from screen to screen. Your digital services, communications, resources, etc. are always on and instantly usable from any of your screens. Your devices make you knowing and powerful.

• A back-end infrastructure is its right column. Everyone in the world gains the digital world’s best abilities whether they are in Silicon Valley, Singapore or a small town in America, Asia or Africa. This delivers the ability to succeed to everyone, continuously serving us on all our screens.

• Components for individuals, groups, human services and the world are in its center column. Some of these are:

– “You-centered” digital lifestyles with continuous connections to your people, services, places, tools and resources, entertainment and more.

– You’ll have multiple Shared Life Spaces for the different parts of your life (like family, work and friends).

– There are also boundaries like privacy (which includes public, private and secret).

– There’s services like Active Knowledge that increase success during tasks and could replace a lot of searching, while embedding e-commerce could replace a lot of online retail.

Stop thinking about our limits. Start wondering what we can do.

This evolution could be a transformation. What happens to a problem when 2 million or 20 million people work on it? What happens when solutions are automatically delivered as optional Active Knowledge to 1 or 2 billion people? What happens when the best results are continuously measured, and the best solutions are continuously surfaced and distributed in an advancing global wave?

With Expandiverse Technology, everyone connected can help create and receive the world’s best knowledge so they can perform at high levels, regardless of their education level.

However a digital planet develops, it will happen. Today’s Internet child will grow into a mature Digital Earth.

But the Expandiverse is a different kind of lever: Technology that helps everyone turn into our best and fulfill our potentials: As individuals, groups, societies and as a planet. We can enjoy an increasingly successful world.

Everyone’s screens could deliver new ways to ignite our personal and group digital engines. That could accelerate the future into the present, for the benefit of today’s people.

The journey to our full potentials can begin.

This article is excerpted from the new book Imagine A New Future: Creating Greatness for All. See http://imagineanewfuture.com

Why Britain Is Indeed Great When It Comes to Business

Last summer, the UK’s Prime Minister David Cameron went to lengths to impress upon a Russian press attaché why he thought his country was Great. He went on to point out that Britain helped rid Europe of fascism, was instrumental in helping abolish slavery, has invented most of the things worth inventing -including Sport that is currently played around the World – as well as art, literature and music that ‘delights the World’. But what about Business?

In many ways, the UK is the obvious choice for companies throughout the world expanding internationally.

For starters, there’s the language – Much to the annoyance of the French Establishment, English has become De facto the standard language in which businessmen and women throughout the world communicate.

Secondly, there’s the time zone: Located in the same central region in which time itself is measured, the UK is open for business with Asia in the morning and North America in the afternoon, which is why so many iconic global brands choose to make the UK their European headquarters.

Then there’s the economy itself:

Already the sixth largest in the world, the UK will be in a position to overtake arch-rivals Germany as Europe’s largest economy by 2030, thanks in part to a growing population and not being burdened with the problems associated with the Euro – it would appear that Britain’s decision to retain its Pound Sterling was a wise one. The fact that the UK is part of the EU but operates at arm’s length from it means that Britain has been largely shielded from the recent turbulence associated with mainland Europe next door.

With its Anglo-Saxon work ethic that makes the Southern European one seem positively docile by comparison, the United Kingdom has an energy and hunger which makes it a great place to do business, with relatively low corporate tax rates which are set to fall further in 2014.

Setting up a Private Limited Company in the UK is both quick and easy. If image is important to your company, then register your UK with a prestigious London address. Given that the UK’s Capital City is dis-proportionally larger than all other UK cities and home to most global brands, companies from outside the UK usually decide to make it their British home.

However, if you plan to have a physical presence in the UK and need large premises, it is sometimes better to look outside the M25, the world’s largest ring-road which surrounds Britain’s premiere City: not only are rents much cheaper, but regional grants are sometimes available from local authorities looking to boost inward investment in their particular area. In some ways, London operates as an autonomous economy detached from the rest of Britain – a country within a country.

One quick, cheap and easy way for you to start reaching out to prospective British customers is by making it easier for them to reach out to you. The simple act of adding a national local contact number which then routes to English speaking staff at your global HQ is a good start. Alternatively, you should consider engaging in the services of an inbound call center who can answer inbound calls in your name. The act of simply having a local access number which customers or prospects can call will instantly give the impression that you have a presence in the UK – even if you do not necessarily have premises and staff. This is more commonly referred to as a ‘virtual office’.

Companies in North America who already have an English website are doing themselves a huge disservice by not adding a UK office to the ‘contact us’ section of their website – calling an overseas number remains a psychological barrier for prospective customers all over the World.

Given that the inventor of the World Wide Web is himself a Brit, it comes perhaps as no surprise that 83% of the UK’s population are online and are Europe’s most prolific internet spenders. Given that more than half of them will be accessing the web from their mobile devices this year that from the ‘fixed line’ web, it is important that your online presence renders correctly across all platforms such as iPhone and android, especially if your offering is a consumer facing one.

To this end, if your companies name is still available on Britain’s.co.uk top level domain, buy it – and make this the destination for prospective customers from the United Kingdom.

If you are a tech company, there are many companies that you can team up with for strategic collaborations. Many of these are located near ‘Silicon Roundabout’ in London.

If you plan on employing staff, there are many head-hunters only too eager to help you. Unlike in other EU countries, firing staff is relatively straightforward – making your decision to hire them that bit easier. Finding people to work for you on a ‘commission-only’ sales basis is also possible, if you know where to look!

If you are in the creative field, you are in good company: The UK has the largest creative sector per head anywhere in the world. And if you aren’t, said creativity can help you in your globalization efforts.

If your business is in retail, then you might even pick up some ideas that you can then export to other markets throughout the word. As Napoleon pointed out, the United Kingdom is a nation of shopkeepers, and have become World leaders in the new omni-channel world in which we all now live.

There are a wide range of highly competent professionals at your disposal happy to offer you their services. Some such as Accountancy practices and PR firms will try and secure their services on a monthly retainer basis. Whilst this might be appropriate in some cases, in others it won’t be – so engage in the services of a company that charges you on a ‘pay-as-you-go’ basis instead.

Finally, if you are serious about expanding into Britain, it is important that you have at least one trusted partner on the ground there who can act on your behalf, preferably one with an established network of trusted contacts in place who can help your grow your business in this vibrant and Business friendly country.

Importance of Computer Remarketing

Online marketers understand the effectiveness and efficiencies associated with remarketing. Computer remarketing involves showing specific ads to online visitors based on their previous actions and visits on the advertiser’s site. The technology used to remarket was developed more than ten years ago. Initially, banner or display networks used it. Online visitors were “tagged” and in due course, they were shown ads as they browsed the web. A few years after, the technology has advanced so that website owners can show different ads to their visitors based on the actions they took on the advertiser’s site. The importance of remarketing includes:

· Reliable in tracking customers

Google and Yahoo have been providing remarketing abilities for many years now. Recently, Google launched the “remarketing for search ads”. This has in turn changed search advertising. Today, PPC advertisers can focus on the user who was undertaking the search in addition to focusing on the keywords used. This helps advertisers to extend their segmentation tactics and strategies for branding or awareness level visitors and email or search level visitors. Today, many basic remarketing programs are using remarketing to remain competitive. On the other hand, advanced advertisers are using remarketing for customer relationship management and cross-channel or cross-device prospecting.

· Create an effective campaign

Retailers get the opportunity to build a database when their customers buy products. They are then able to customize their email and direct mail messages based on the past behaviors of their buyers. Retailers have a general catalogue which they sent to their customers. They also have a different direct mail piece that is developed and sent to trigger the campaigns. The retailer creates other catalogues for families, men and women based on the margin or value of their product line. The transactional information can be used to create campaigns. This helps to target high value customers who have not purchased in 5 months; to give them a certain offer. The campaigns also target customers that have not purchased in a long while; to give them a different offer.

· Build relationships

An online user who comes to the site but does not look at any products can receive an ad that seeks to educate them about the brand. If the visitor considers a product but does not initiate the purchase, they will receive ads that relate to that product category. When the user starts the application but does not complete the process, they are often targeted with an ad that seeks to encourage them to return to the advertiser’s site. When purchases are made relationships can be deepened by promoting related products and service plans; the advertiser can seek to show the customers products bought by other users.

Keeping Passion in Your Business in 2014 and Beyond

In addition to the challenges of maintaining passion and excitement for your business, entrepreneurs also face challenging, economic conditions. However, it is a fact that entrepreneurs and small businesses are the cornerstone of a sustainable economy. This fact alone should be an encouragement, but is it enough to keep the passion alive? Probably not, so now that 2014 is off and running, it is the perfect time to ensure you are moving according to plan and keep the passion ignited.

Exactly, how does an entrepreneur or small business owner maintain the PASSION?

P – Plan and Position

A great resource to help re-evaluate your plan is a book by Michael E. Gerber, The E-Myth Revisited: Why Most Small Businesses Do Not Work and What to Do about It. In this book, Gerber contends that “the problem is that everybody who goes into business is actually three-people in one: The Entrepreneur, The Manager, and The Technician.” Gerber guides the small business owner into a clear understanding of their various roles and how each role is distinctly different but important to the success of the organization. The entrepreneur serves as the visionary, the manager oversees planning and the smaller details that ultimately guide the effectiveness and efficiency of the outcome, and the technician gets the job done. Is your infrastructure designed to maximize each role? Are there areas that can be delegated or outsourced?

Once you have answered these questions, it is a great time to write a one-page business plan if you do not already have one in place. A one-page business plan should include a concise plan for the year. If done appropriately, it will guide a business to success one quarter at a time. It will also encourage clarity on monthly, weekly, and daily planning and tasks. It should include specific themes and marketing strategies for each quarter. It is wise to remember that, typically, marketing strategies take time to work and should be evaluated on a quarterly basis. Always inspect what you expect and make sure systems are in place for consistent follow up and follow through. In addition, effective sales and marketing systems are paramount to the success of the plan but must be supported by strong infrastructure.

A – Attitude

Charles R. Swindoll said, “The longer I live, the more I realize the impact of attitude on life. Attitude to me is more important than facts… we cannot change our past… we cannot change the fact that people will act in a certain way. We cannot change the inevitable. The only thing we can do is play on the string we have, and that is our attitude. I am convinced that life is 10 percent what happens to me and 90 percent how I react to it. And so it is with you… we are in charge of our attitudes.” What is your attitude toward your business, your clients, and yourself? Does it need a reality check? If so, now is the time. Find the significance in every opportunity even if it appears to be a waste of time but do be mindful of how you invest your time. Embrace change with a can do attitude and constantly monitor your circle of influence. They say you become like the people you are around the most. Attitude can make a huge difference in gaining the trust and confidence of a new client or losing a ton of business because of a poor attitude toward that one client. The news of bad experiences travel much more quickly than pleasant ones.

S – Sound Strategies and Scalable Solutions

Sound strategies create a firm foundation. In his book, Michael E. Gerber stresses the importance of a business implementing the following strategies: Organizational, Management, People, Marketing, and Systems. Now is the time to ensure that your business has these strategies in place. Also, it is important to make certain you are maximizing your team’s talents and investing time and money into cost effective resources.

Developing scalable solutions is another vital area. Scalable solutions are systems that can be expanded as your business expands. For instance, if you invest in specific software, be sure that the software has the capacity to serve more functions as your business grows. It helps to keep this in mind as you are developing, re-evaluating your systems and business model or solving a business challenge. It is a cost saving measure to ensure the systems have the capability of being replicated on a larger scale and the ability to be used for multiple functions.

S – Success-Driven Mindset

As an entrepreneur with a success-driven mindset, making solid decisions and taking action is a daily routine and is critical to the success of the company’s bottom line. A success-driven mindset requires prioritizing and a great work ethic. It requires doing the most important activity right now and finding the opportunity in every obstacle. A business owner with a success-driven mindset also seeks continual education in his or her industry or profession.

I – Inspect and Expect

Again, the one-page business plan is critical to keeping an entrepreneur focused on the activities that directly impact the bottom line. Many business plans are created but the best plans are the ones that are put into action. Pick up your 100 page business plan, dust it off, and create your one-page plan of action. This will help you inspect what you expect. Here are some categories to consider including (bullet point as much as possible):

  • Mission
  • Vision
  • Theme
  • Goals
  • Marketing Strategies
  • Total Yearly Budget
  • Income Projection with concise explanation
  • Cost Projection with concise explanation
  • Business Model with income streams (products, services, etc.)
  • Key Performance Indicator Plan
  • Future Income Streams
  • Expenses
  • Personal Growth Goals (skills you want to improve or credentials you are seeking).

Whether you alter a system or implement a new one, it is vitally important to do periodic inspections to ensure effectiveness. Also, when delegating tasks, it is important to follow up and make sure you have the right people for the right tasks and that the appropriate infrastructure is in place to support the goal.

O – Overdeliver and Underpromise

Superb customer service is guaranteed to keep your pipeline filled. Nothing travels faster than word of mouth and word of mouth can be your greatest ROI (return on investment) because it is FREE. By providing superb customer service, you are telling your customers you appreciate and value their business. One of the main goals of customer service should be to make your customers feel like they are special and that you go beyond the call of duty to fulfill their needs. Great customer service is an ultimate sales tool that is often overlooked and underutilized. If it is not taken seriously, word of mouth can also become your greatest liability. It is also important to refrain from making promises you can not keep. However, communication is key if you are not able to deliver the product or service at the agreed upon time.

N – Network with Impact

The question is not what someone can do for you but what value can you bring to someone else? It is important to manage the investment of time and money when networking or building relationships. Look for organizations where you can develop mutually beneficial relationships, build collaborations, and strategic alliances. Include networking in your one-page business plan because it is a huge discipline and marketing strategy.

After you have identified your networks, what is the next course of action? Determine what you would like to accomplish prior to the event, be sure your business card and elevator speech convey what you offer, identify your uniqueness, and what problem you solve. It is also important to ask your new contacts how you can help them and be specific in telling them what you are looking for. As soon as you receive a business card, record the date, where you met the individual and key reminders. Finally, be sure to follow up within 24 hours. Remember, a new relationship takes time to develop and consistent communication is key.

We can learn from an old Chinese Proverb: “When you hear something, you will forget it; when you see something, you will remember it; but not until you do something, will you understand it.” Act on the information provided, focus on the opportunities and not the challenges, and you will keep the passion in your business and continue to make a difference in our communities and the world.

How to Use Facebook As a Marketing Tool for Your Business

Since the invention of this wonderful social website called Facebook, marketers have increasingly used this website as an effective tool for marketing their products and services. Today, a majority of the population is on Facebook and they are always on the constant hunt to find some quality information through this social networking platform. Hence marketers also do not leave any stone unturned to attract audiences through this site. The main purpose of writing this article is to let the people know that how posting ads in the Facebook drive purchases and has become a revenue generating process for many business men. You will also get to know some tips, strategies and tools that can be applied in order to draw a large number of audiences to your page.

Let us start with some data first. Last month, Nanigans, a research company did an interesting survey. The survey was done on 975 million advertisements for a year. The results they found were raised many eyebrows. It was found that an ad posted on the Facebook page gives an average of 14 percent ROI(Return on Investment) than the traditional marketing advertisements that are used such as hoardings, glow signs or any kind of audio visual media. Moreover, the survey also revealed the fact that most of the people access Facebook through mobile than desktops, as it was seen that the Click through rates on mobile phones were about 1.9 times higher than in desktop. Well, if you are not satisfied with this, then let me give you a live example. Zivame is an online lingerie boutique had recovered advertising expenses to the tune of 3.5 times more as millions of Indian women registered on their website.

By the example given above you might have got a clear picture about the magic that a Facebook ad can give to your business.

If you have just started your business and have a small one, then you have many reasons to cheer because Facebook is the vehicle through which you can drive up your sales. The recently introduced Graph Search system works wonders. With the help of it, marketers can evaluate the performance of the product in Facebook. According to Aaron Schwartz, founder and CEO of Modify watches, the graph search is just like a Google search but a bit different from it. He says that, “If we try to win for ‘watches’ on Google, we’ll never do it because we’re up against bigger competitors,” he says. “But we might win for ‘bright blue watch.” This helps to create fans and also engage them to a large extent.

The next important thing is engaging. Remember, engaging your audiences is the most interesting way through which you can always keep them visiting your page. Take the example of a Facebook page of travel. If you regularly share some interesting posts such as ‘Things to know before travelling abroad’, ‘What are the do’s and don’ts of travelling’ and many such interesting stuff like this it is surely going to engage the audience. Sharing a personal experience of the business customer is yet another interesting method as the audiences are always on the lookout for real things.

Remember, Facebook is a great Marketing Tool and using it cleverly can fetch you a lot of customers.